Ogilvy on Advertising Author: Visit Amazon's David Ogilvy Page | Language: English | ISBN:
051755075X | Format: EPUB
Ogilvy on Advertising Description
From the Inside Flap
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
--This text refers to the
Paperback
edition.
About the Author
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.
--This text refers to the
Paperback
edition.
- Hardcover: 224 pages
- Publisher: Crown Publishers (October 29, 1983)
- Language: English
- ISBN-10: 0471798193
- ISBN-13: 978-0517550755
- ASIN: 051755075X
- Product Dimensions: 9.9 x 7.6 x 1.1 inches
- Shipping Weight: 1.9 pounds
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