MKTG 7 Author: Charles W. Lamb | Language: English | ISBN:
1285091868 | Format: EPUB
MKTG 7 Description
Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.
- Paperback: 400 pages
- Publisher: Cengage Learning; 7 edition (February 7, 2013)
- Language: English
- ISBN-10: 1285091868
- ISBN-13: 978-1285091860
- Product Dimensions: 10.8 x 8.5 x 0.7 inches
- Shipping Weight: 2.2 pounds (View shipping rates and policies)
Very easy to read and pull out the main ideas. Definitely worth getting the Kindle version as well. Made studying a lot easier with the keyword search. Only downside is that it was not compatible with my phone (Note II).
By Jesse Smith
The book was in perfect shape and came with a brand new access card just like it said. It arrived even sooner than I anticipated and the book is very high quality.
By Abby Willgohs
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