Running Lean: Iterate from Plan A to a Plan That Works Author: Ash Maurya | Language: English | ISBN:
B006UKFFE0 | Format: EPUB
Running Lean: Iterate from Plan A to a Plan That Works Description
We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.
Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.
- Find a problem worth solving, then define a solution
- Engage your customers throughout the development cycle
- Continually test your product with smaller, faster iterations
- Build a feature, measure customer response, and verify/refute the idea
- Know when to "pivot" by changing your plan’s course
- Maximize your efforts for speed, learning, and focus
- Learn the ideal time to raise your "big round" of funding
Get on track with The Lean SeriesPresented by Eric Ries—bestselling author of
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.
- File Size: 11689 KB
- Print Length: 240 pages
- Simultaneous Device Usage: Unlimited
- Publisher: O'Reilly Media; 2 edition (February 24, 2012)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B006UKFFE0
- Text-to-Speech: Enabled
X-Ray:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #15,078 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #2
in Books > Computers & Technology > Business & Management > Careers - #4
in Kindle Store > Kindle eBooks > Business & Money > Technology > Innovation - #7
in Books > Computers & Technology > Business & Management > Manager's Guides to Computing
- #2
in Books > Computers & Technology > Business & Management > Careers - #4
in Kindle Store > Kindle eBooks > Business & Money > Technology > Innovation - #7
in Books > Computers & Technology > Business & Management > Manager's Guides to Computing
This book is a concise guide that helps you take immediate action in using lean startup and customer development principles. More simply, as the subtitle states, it shows you how to "Iterate from Plan A to a Plan That Works". The book opens with a brief chapter on the principles behind Lean Startup and Customer Development. For each chapter after that, Ash describes what you will learn, shows you clearly what you need to do, and what decisions you need to make.
The book's chapters are:
Introduction
1. Meta-Principles
2. Running Lean Illustrated
3. Create Your Lean Canvas
4. Prioritize Where to Start
5. Get Ready to Experiment
6. Get Ready to Interview Customers
7. The Problem Interview
8. The Solution Interview
9. Get to Release 1.0
10. Get Ready to Measure
11. The MVP Interview
12. Validate Customer Life Cycle
13. Don't Be a Feature Pusher
14. Measure Product/Market Fit
15. Conclusion
Appendix - Bonus Material - comments and insights on topics including: building a slow burn startup, thoughts on premature funding, achieving flow, pricing models, teaser and landing pages, sales letters, continuous deployment, conversion dashboards
Throughout the book, Ash shows when and how to use methods for activities like: business model planning, interviewing customers, setting up tests for hypotheses, pricing, determining your Minimum Viable Product (MVP), forming hypotheses and conducting tests.
The book isn't just theory. Ash moves beyond the discussion and rationale for using Lean Startup methods which Eric Ries covers in his book
Running Lean: Iterate from Plan A to a Plan That Works Preview
Link
Please Wait...